Privacy Policy
Last Updated: June 06, 2026
This Privacy Policy explains how Durelle Inc. ("DURELLE", "Durelle", "we", "us" or "our") collects, uses, discloses, stores, retains and protects personal information when you access or use our website located at www.durelle.ca, place an order, create an account, subscribe to our marketing communications, contact us, interact with us on social media, participate in promotions, or otherwise communicate with us.
DURELLE is based in Canada. This Privacy Policy is intended to comply with applicable Canadian privacy laws, including Alberta's Personal Information Protection Act and, where applicable, the Personal Information Protection and Electronic Documents Act, Canada's Anti-Spam Legislation and other applicable privacy and consumer protection laws.
By using our website, submitting personal information to us, placing an order, subscribing to our mailing list or otherwise interacting with DURELLE, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by law, we will seek your consent to collect, use or disclose your personal information for the purposes described in this Privacy Policy or otherwise disclosed to you at the time of collection.
1. Scope of this Privacy Policy
This Privacy Policy applies to personal information collected through or in connection with:
our website, www.durelle.ca, and any related online pages or digital services controlled by DURELLE;
online purchases, pre-orders, returns, exchanges, refunds and customer support requests;
account registration, wish lists, shopping cart activity and order history;
newsletter sign-ups, marketing campaigns, promotions, surveys, giveaways or other customer engagement activities;
communications with us by email, online form, social media or any other customer service channel; and
other interactions you may have with DURELLE from time to time.
This Privacy Policy does not apply to websites, platforms, payment processors, shipping carriers, social media platforms or other third-party services that we do not own or control. Those third parties may have their own privacy policies and terms.
2. Personal Information We Collect
The personal information we collect depends on how you interact with DURELLE. We may collect the following categories of information:
Category
Examples
Main Sources
Contact information
Name, email address, telephone number, billing address, shipping address and country of residence.
Directly from you when you order, create an account, contact us or subscribe.
Account information
Username, password, account preferences, saved addresses, order history, saved items, wish lists or profile details.
Directly from you and through your use of the website.
Order, pre-order and transaction information
Products viewed, selected, ordered or returned; size, colour and quantity; pre-order details; payment status; shipping details; return/refund information; customs-related details where required.
Directly from you, our systems, payment processors, shipping carriers and service providers.
Payment information
Payment method, billing details, transaction confirmation, fraud-screening indicators and limited payment information provided by payment processors. We do not intentionally store full payment card numbers unless expressly stated.
Directly from you and from third-party payment processors.
Sizing and preference information
Sizing details, style preferences, fit-related information, measurements, feedback, reviews, survey responses or product preferences that you choose to provide.
Directly from you.
Communications and support information
Emails, messages, contact form submissions, customer support inquiries, complaints, feedback, reviews, social media messages and related records.
Directly from you and from platforms used to communicate with us.
Marketing and engagement information
Newsletter subscription status, marketing preferences, promotion entries, survey responses, email engagement, referral information and interactions with our campaigns.
Directly from you and through marketing tools, cookies and similar technologies.
Device, usage and technical information
IP address, browser type, device type, operating system, referring URLs, pages viewed, time spent on pages, clicks, cart activity, approximate location and cookie or pixel identifiers.
Automatically through cookies, pixels, analytics tools and similar technologies.
Information about others
Recipient name, shipping address, phone number or email address where you purchase a product for another person or ask us to send information to another person.
Directly from you.
3. How We Collect Personal Information
We may collect personal information in the following ways:
directly from you, including when you place an order, make a pre-order, create an account, contact us, subscribe to our newsletter, submit a return request or participate in a promotion;
automatically when you use the website, including through cookies, pixels, log files, analytics tools and similar technologies;
from payment processors, fraud prevention providers, shipping carriers, fulfilment partners and other service providers who help us operate our business;
from social media platforms or third-party platforms if you interact with DURELLE through those platforms; and
from another person who provides your information to us, for example where a customer purchases a product for you or ships an order to your address.
If you provide us with personal information about another person, you are responsible for ensuring that you have the authority or consent required to provide that information to us.
4. How We Use Personal Information
We collect and use personal information for reasonable business purposes, including to:
operate and maintain our website and online store;
create, manage and secure customer accounts;
process, confirm, fulfill, ship, deliver and track orders and pre-orders;
process payments, refunds, returns, exchanges and customer service requests;
communicate with you about your account, orders, pre-orders, shipping, returns, refunds, policy updates, security notices and administrative matters;
respond to your inquiries, complaints, feedback and requests;
provide customer support and improve the customer experience;
personalize your shopping experience, including remembering your preferences, cart activity and interests;
analyze website traffic, usage, performance, trends and customer interactions;
develop, improve, test and market our products, services, website and customer experience;
send newsletters, promotional offers, product updates, restock notices and other marketing communications, where permitted by law;
administer promotions, surveys, contests, giveaways, referral programs or similar activities;
detect, prevent and investigate fraud, unauthorized transactions, security incidents, misuse of the website, chargebacks or other harmful activity;
enforce our Terms of Use, Return and Refund Policy, Pre-Order Policy, Shipping Policy and other applicable terms;
comply with legal, tax, accounting, customs, regulatory, reporting and recordkeeping obligations; and
protect the rights, property, safety and security of DURELLE, our customers, our service providers and others.
5. Cookies and Similar Technologies
DURELLE may use cookies, pixels, tags, analytics tools, log files, local storage and similar technologies to operate the website, remember your preferences, keep items in your cart, understand how customers use the website, measure marketing performance, detect fraud, improve website functionality and deliver or measure advertising.
Cookies are small files placed on your browser or device. Some cookies are necessary for the website to function properly, while others help us improve the website or understand customer interests.
Depending on your browser or device settings, you may be able to block, disable or delete cookies. If you disable cookies, some features of the website may not function properly, including account login, cart functionality or checkout.
We may work with third-party analytics, advertising, email marketing, customer support, fraud prevention and website performance providers. These providers may use cookies or similar technologies to collect information about your use of our website and other online services. Where required by law, we will obtain your consent before using non-essential cookies or similar technologies.
6. Marketing Communications
If you sign up for DURELLE's mailing list (“The Journal”), create an account, participate in a promotion or otherwise provide your contact information, we may send you marketing communications about our products, pre-orders, restocks, offers, promotions and brand updates where permitted by law.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at contact@durelle.ca. Even if you unsubscribe from marketing communications, we may still send you transactional or administrative messages, including order confirmations, pre-order updates, shipping notices, return/refund updates, security notices and policy updates.
If DURELLE later offers SMS or mobile messaging programs, we will provide any additional notices and consent mechanisms required by applicable law.
7. How We Share Personal Information
DURELLE does not sell personal information in the ordinary course of business. We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including to:
payment processors and fraud prevention providers that process payments, verify transactions and help prevent unauthorized activity;
shipping carriers, customs brokers, fulfilment providers and logistics partners that help deliver orders and process returns;
website hosting, IT, cybersecurity, analytics, email marketing, customer support, database management and other service providers that help us operate our business;
advertising, marketing and social media partners, where permitted by law and subject to your choices and consent where required;
professional advisors, including lawyers, accountants, auditors, insurers, bankers and consultants;
government authorities, courts, regulators, law enforcement or other parties where required or permitted by law;
parties involved in a proposed or completed business transaction, such as a merger, acquisition, financing, restructuring, sale of assets or similar transaction; and
other persons where you direct us or consent to the disclosure.
Where we use service providers, we seek to limit the personal information disclosed to what is reasonably necessary for the provider to perform its services for us.
8. Payment Processing
Payments made through the website may be processed by third-party payment processors. DURELLE does not control the privacy practices of those payment processors. Payment processors may collect and process your payment information in accordance with their own terms and privacy policies.
DURELLE generally receives limited payment-related information, such as payment confirmation, payment status, transaction identifiers, billing details and fraud-screening information. We do not intentionally store complete credit card or debit card numbers unless expressly stated and permitted by law.
9. International Orders and Cross-Border Data Transfers
DURELLE is based in Canada and ships worldwide. If you place an order from outside Canada, your personal information may be collected, used, disclosed, stored or processed in Canada and in other countries where our service providers, payment processors, shipping carriers, hosting providers or other partners are located.
The privacy laws of those jurisdictions may differ from the laws of your province, territory, state or country. Your personal information may also be accessible to courts, law enforcement, regulators or national security authorities in those jurisdictions in accordance with applicable law.
Where required by applicable law, we will use reasonable measures to protect personal information that is transferred across borders, including contractual, technical and organizational safeguards as appropriate.
10. Retention of Personal Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, to provide products or services to you, to maintain business records, to comply with legal, tax, accounting, customs and regulatory obligations, to resolve disputes, to prevent fraud and to enforce our agreements and policies.
When personal information is no longer reasonably required, we will delete, anonymize or securely dispose of it, subject to applicable legal and business requirements.
11. Security
DURELLE uses reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft and disposal. These safeguards may include access controls, secure systems, encryption or secure transmission measures, password protection, service provider controls and internal procedures.
No method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security of personal information. You are responsible for maintaining the confidentiality of your account credentials and for using secure networks and devices when accessing your account or placing orders.
12. Your Privacy Choices and Rights
Subject to applicable law and limited exceptions, you may have the right to:
request access to personal information we hold about you;
request correction of inaccurate or incomplete personal information;
withdraw consent to certain uses or disclosures of your personal information, where we rely on consent and where withdrawal is permitted by law;
request deletion or restriction of certain personal information, where applicable by law;
update your account information, shipping address and communication preferences; and
make a privacy complaint or ask questions about how we handle your personal information.
To exercise a privacy right or make a privacy-related request, please contact us at contact@durelle.ca. We may need to verify your identity before responding to your request. We may refuse or limit a request where permitted or required by law, including where disclosure would reveal personal information about another person, confidential commercial information, privileged information, information generated in a formal dispute resolution process, or information that we are legally required to retain.
If you withdraw consent, we may no longer be able to provide certain products, services or website features to you. Withdrawal of consent does not affect the lawfulness of any collection, use or disclosure that occurred before your withdrawal.
13. Third-Party Websites, Social Media and Links
The website may contain links to third-party websites, payment platforms, shipping carriers, social media pages, embedded content or other services that are not owned or controlled by DURELLE. This Privacy Policy does not apply to those third-party services.
If you interact with DURELLE on social media or other third-party platforms, your information may also be processed by those platforms under their own privacy policies. We encourage you to review the privacy policies and settings of any third-party platforms you use.
14. User Content, Reviews and Public Information
If you submit reviews, comments, testimonials, images, social media tags or other content that may be displayed publicly, other users may be able to view, copy, save or share that information. Please do not submit personal information that you do not want to be public.
DURELLE may use reviews, testimonials, feedback, images or other content you provide in accordance with our Terms of Use and any permissions or consents obtained from you.
15. Children
Our website and products are not directed to children. We do not knowingly collect personal information from children under the age of 13 without the consent of a parent or legal guardian. If you believe that a child has provided personal information to us without appropriate consent, please contact us at contact@durelle.ca and we will take reasonable steps to review and address the issue.
16. Employment and Contractor Applications
If you apply for employment, contractor work, modelling, collaboration or any similar opportunity with DURELLE, we may collect information such as your name, contact details, resume, portfolio, work history, education, qualifications, references, social media or professional profile links and other information you choose to provide. We use this information to evaluate, manage and communicate with applicants and to comply with legal and administrative requirements.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on the website with a revised "Last Updated" date. Where required by law, we may provide additional notice or seek additional consent.
Your continued use of the website after an updated Privacy Policy is posted means that you acknowledge the updated Privacy Policy, subject to any additional consent requirements under applicable law.
18. Contact Us
If you have questions, concerns, complaints or requests relating to this Privacy Policy or DURELLE's privacy practices, please contact:
Durelle Inc.
Attention: Privacy Officer, Canada
Email: contact@durelle.ca
Please include sufficient detail in your request to allow us to understand and respond to your concern. We will respond to privacy requests within the time required by applicable law or, where no specific timeline applies, within a reasonable time.